Pak Telecom Industry: Sarcasm Huh?
In industries where Supply is gradually exceeding Demand, great competition can be seen. We’ve been taught that Competition improves quality. Agree?
Now if we see the telecom industry of Pakistan, here’s a fierce competition among the leading companies. Quality has no doubt improved, rates have been lowered but hey… wait a second… What the hell has happened to the TV commercials? These companies used to create quality commercials too but this season… OMG! They’re intending sarcasm on one another. NO! Let me correct! They’re “trying to” hit each other with sarcasm and the results are pathetic (I’m sorry to say).
Ufone targets Telenor Djuice:
“Juice chahay vitamin E ka ho ya D ka… Par he jaaye ga pheeka”
How could Mobilink Jazz lag behind? Hence Jazz jumps in to target Ufone:
Can someone find ‘Creativity’ in these ads? Is this what we call “Healthy Sarcasm”? And my personal expectations were hurt for Ufone. I expect something cool from the Creative team of Ufone but???…
I request the marketing and promotion teams of these companies to please provide our eyes and senses with quality commercials. And if you intend sarcasm, come up with Quality Sarcasm. I don’t need to provide examples. Do I?
OUT OF THE BOX 
August 30, 2010 at 1:56 pm
Saira,
There are problems at both ends (ad agency and client). Ad agencies themselves have no updated marketing knowledge and the intellects have not been found in the client’s company either, to judge what’s good for their brands.
Some days back, an ad man told me “If one thing I have learnt in advertisng, it’s product positioning”. The funny part is , there’s no such word in marketing dictionary.
Actually, there is a word (if we want to make one) for “product positioning”, but that mean would be playing with product and it’s feature, not consumer’s mind.
Here, ad men, generally, might know the definition of positioning, but don’t know the steps required to accomplish it.
August 30, 2010 at 8:54 pm
So the bottom line is that we’re lacking in quality but not creativity; intellects and knowledgeable people ought to come up!
And I’m so happy and lucky to have the comment of a professional like you on it. Thanks a lot!
August 31, 2010 at 12:49 pm
We’re lacking in marketing education.
August 31, 2010 at 9:36 pm
Well I think that formal education is not the core of creativity. One should have practical knowledge which according to me is far better than the typical bookish knowledge.